HTSA Announces Plans to Launch a Dramatically Expanded Residential Lighting Business Including Design, Fixtures, and Other Services

Announcement Took Place as Part of HTSA’s 2017 Fall Members Conference and Included the Introduction of Four New Lighting Fixture Manufacturers


:  Home Technology Specialists of America (HTSA), the nation’s leading hybrid-retail and custom integration buying group, said it has set in motion plans to aggressively grow its residential lighting business by offering new design capabilities, an expanded assortment of high-performance LED lighting fixtures, and other associated services. It made this announcement at a special press conference held as part of its HTSA 2017 Fall Members Conference taking place this week at the Intercontinental Chicago Magnificent Mile Hotel in Chicago, IL.

Lighting Business Expansion Headed by Tom Doherty

The plans revealed by the organization today were developed in conjunction with Tom Doherty, the organization’s recently added Director of New Technology Initiatives. Mr. Doherty has spent the last nine years specializing in the high-performance lighting systems and services business and worked with HTSA management to put a plan in place to drive their overall residential lighting segment.

“The overall lighting business is huge, but there is comparatively little penetration of the high performance lighting segment in residential custom integration today,” said Jon Robbins, Executive Director of Home Technology Specialists of America. “There are many reasons why this situation exists, including low consumer awareness and the convoluted distribution practices of the lighting industry. However, HTSA has developed a plan in partnership with several key lighting fixture manufacturers that will allow HTSA members to offer an exciting package of new products and services that will dramatically drive their revenues and profits.”

Group Partners with Top Lighting Fixture Manufacturers

HTSA’s plans include assisting members in expanding services in the design of lighting systems, as well as involvement in a wide range of other associated services. While HTSA members are well assorted in lighting control systems from brands such as Control4, Savant, Vantage and more, the group will add a power assortment of lighting fixtures to the mix that will allow members to offer an expanded assortment of high performance lighting.

To this end, HTSA has partnered with four major lighting fixture manufacturers that offer the latest in LED lighting technology. These lines have agreed to adjust their normal operating processes to better meet the needs of HTSA members. These new brands are: 

  • Q-Tran, Inc.

  • Lightology, including Edge Lighting and Pure Lighting
  • DMF Lighting

  • Ketra

 “The lighting fixture industry alone is a $32.5 billion business that dwarfs the $14 billion custom integration industry,” said Tom Doherty, Home Technology Specialists of America’s Director of New Technology Initiatives. “There is a tremendous opportunity for HTSA members to introduce their clients to a powerful expanded mix of new fixtures, as well as lighting design and other associated services, delighting their customers and increasing their share of the lucrative lighting market at the same time.”

This new lighting expansion program and new lighting manufacturers were introduced to members at the HTSA 2017 Fall Members Conference this week in Chicago. Executives from the new lighting suppliers fully participated in the event, including participation in seminars, panels and other presentations.

To learn more about HTSA and its many membership benefits, see:

About Home Technology Specialists of America

Home Technology Specialists of America, Inc. (HTSA), is a national association of hybrid retailers and custom integrators, who design, specify and install premier residential and commercial electronics systems. Today's highly sophisticated technology solutions - ranging from home automation and media lighting control systems and multi-room audio - demand a professional installation specialist to properly interface products and integrate sub-systems in the home, at work or on the go.

Based in Barrington, IL, HTSA is proudly member-owned and offers industry-best programs that both maximize the support of top technology brands and the profits of members. To learn more about HTSA, see:; or connect with us on Twitter, Facebook, and Instagram.